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Asics shoes men 2018

Date: 15.10.2018, 12:46 / View: 44334

For the integrated circuit (ASIC), see .

ASICS (アシックス, Ashikkusu) (stylized as asics) is a Japanese which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the phrase , which translates as "Healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.



Inside of the ASICS store on Newbury Street, in the section of An ASICS shop on Albion Street,

ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of , , . Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.

In its 2006 fiscal year, Asics generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, and 19% in Europe.[]

On July 12, 2010, ASICS bought the Swedish brand , for 1,000,000,000 (8.7 million).

On October 4, 2011, it was announced that ASICS will be the new official kit manufacturer for the , replacing German manufacturer .

The name ASICS is an of the Latin phrase anima sana in corpore sano which translates to "healthy soul in a healthy body" and derives from 's aphorism .

Relationship with Nike[]

, originally known as Blue Ribbon Sports, was founded to sell shoes in the US. When visited Japan in 1963 shortly after he graduated from Stanford University, he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices. He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA. After a number of years, their relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.


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  • A pair of ASICS shoes, model Split Second V

  • A pair of ASICS shoes, model GEL-Kinsei

  • A pair of ASICS Gel Kayano 15 shoes with some in yellow into the heel

  • An Asics shoe in boys UK Size 6. This particular style had become a popular choice of school shoe for boys in the United Kingdom at the start of the 2010s

  • ASICS Nimbus shoe.

See also[]


  1. ^ . corp.asics.com
  2. ^ . ASICS America. Retrieved 2015-08-31. 
  3. . Runnersworld.com. 2007-11-02. Archived from on 2007-12-01. Retrieved 2015-08-31. 
  4. Remy, Mark (2008-11-14). . Dailyviews.runnersworld.com. Archived from on 2009-07-16. Retrieved 2015-08-31. 
  5. . from the original on 2 March 2009. Retrieved 2009-03-24. 
  6. March 4, 2016, at the .
  7. Katsumura, Mariko (2010-07-12). . Reuters. Retrieved 2011-05-19. 
  8. Emmett, James (2011-11-04). . SportsPro Media. Retrieved 2012-06-11. 
  9. Phil., Knight, (2016). . Scribner Book Company.  .  . 
  10. Phil., Knight, (2016). . Scribner Book Company.  .  . 

External links[]

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